Archive for the ‘Sales & Marketing’ Category

Most of the people who are into e-Commerce did come across the word “SOCIAL SHOPPING”. If not check this post…

What is Social Shopping ?

Social  Shopping combines product sales with consumer recommendations in a social network environment. The whole idea circles around friends/communities/group of people who share similar interests and who rely on the opinions of fellow members to influence purchase decisions.

Social Shopping¬†is a method of¬†e-Commerce¬†where shoppers’ friends become involved in the shopping experience. Social shopping attempts use technology to mimic the social interactions found in physical malls and stores. (Wikipedia)

In simple terms Social shopping is the combination of¬†social media¬†and e-commerce.¬†It takes¬†all of the key aspects of the social web — friends, groups, voting, comments, discussions — and focusing them on shopping — to create¬†Social shopping.

The term social commerce was introduced by Yahoo in November 2005 to describe a set of online collaborative shopping tools such as shared pick lists, user ratings and other user-generated content-sharing of online product information and advice.

Social shopping is the next version or the upgraded version to web shopping as it brings all types of products into one place. No more skipping around from site to site searching for that hard-to-find item.With social shopping, you are one click away from comparing prices, and you can easily find out what other people are saying about your prefered mobile phone or your favrioute book.

The advantage  for Social shopping sites is it generate revenue not only from advertising and vistors but also by sharing information about their users with retailersAnd the the user interactions or information and recommendations are passed on to the retailers which are hard to acquire from sales personnel.

And typically or in broad sense Social Shopping sites are of five types

1) Group shopping sites,
2) Shopping communities 
3) Recommendation engines
4) Shopping Marketplaces
5) Shared Shopping sites

And to conclude on this the advantage for Customer/Shopper/ End User is

  • Products can be easliy located
  • Get the best price
  • Comparison and research based shopping
  • Confident shopping
  • Get to know and shop with like minded people or people with same tase

Cheers
VedamsGyan

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Motivation is the driving force which causes us to achieve goals…… This is what Wikipedia says…. We all come¬†across¬†this word many times and use this ample times… Now we will talk more about what are all the different types of motivation and what are the factors make people get motivated…….. a very good topic to look at…

Motivation is the process or the way to inspire people to work, it can be ¬†individually or in groups in the ways such as to produce best and optimum results. It is the will to act in the most and possibly the best way… It is the willingness to exert high levels of effort towards organizational goals, conditioned by the efforts and ability to satisfy some individual need…through various means…Motivation is getting somebody to do something because they want to do it and have to do it.

The types of motivation:

Self-Enhancement Motivation

Self-Enhancement motivation is a individual or team believing the task at hand will increase their character, advent or monetary condition and these self-improvements are vastly desirable to them, this will encounter significant motivation to perform even unpleasant parts of the process necessary to reach the goal.

Achievement Motivation

As the name suggest…It is the drive to pursue and attain goals . An individual or a team ¬†with this attitude wishes and always want to achieve objectives and advance up on the ladder of success. Here, accomplishment is important for its own self..not for any rewards

Affiliation Motivation

This is a way drive and relate to people on a very personal and make them attach to the work . Persons with affiliation motivation perform work better when they are complimented for their favorable attitudes and co-operation.

Competence Motivation

It is the drive to be good at something, allowing the individual or a team to perform high quality work. Competence motivated people seek job mastery, take pride in developing and using their problem-solving skills and strive to be creative when confronted with obstacles. They learn from their experience and use their experience to learn more

Power Motivation

It is the drive to influence people and change situations. Power motivated people wish to create an impact on their organization and are willing to take risks to do so.

Attitude Motivation

Attitude motivation is how people think and feel. It is their self confidence, their belief in themselves, their attitude to life. It is how they feel about the future and how they react to the past.

Incentive Motivation

Here is where a person or a team works hard and gets a reward from an activity. It is ‚ÄúYou do this and you get that‚ÄĚ, attitude. It is the types of awards and prizes that drive people to work a little harder.

Fear Motivation

Fear motivation makes a person to act against will. It is instantaneous and gets the job done quickly. It is helpful in the short run…but not in long term…

Hope you all like this….if you feel that i need to do research and write more..do give me your¬†valuable¬†comments and¬†feedbacks….plz note..this work is not entirely mine..

 

Look into this post this will help you in creating referral marketing business model

1. Set A Target

In business, measure the results to improve performance. Set a clear goal with a time line. Example, 20% increase in referral business in this quarter..

2. Timing:

Conventional sales wisdom claims the best time to ask for the referral is immediately after the close. This tactic is far too aggressive. Give your clients time to experience your service or product before asking for a referral. Ask for the referral at close only if your client is already delighted with your business.

3. Top Cusmomers :

Not all customers are referral candidates. Find the top 50 Customers that are ecstatic about your business and ask them for referrals. Make sure their network is the type of client you want.

4. Give and You’ll Receive:

Give your clients extra service and follow-up support before asking for referrals. When you give willingly to your customers, they will return the favor.

5. Type of Customer:

Inform your referring clients of the type of customers you can help. Provide a clear picture of the customer demographics will help your referral marketing.

6. Rewards Program:

Provide special rewards to your referring customers on a regular basis. If a customer provides you with 5 sales, offer them something special, e.g. discounts.

7. Thank-You:

Thanking is always great way. Thank your Customer for referring. Create a basic thank you letter that can be personalized and sent to each referral you receive. Treat your referral sources with the utmost of care and you will not only build a foundation of trust but keep hot prospects coming to your door.

These tips are simple but when executed on a regular basis they can drive your referral business and build sales revenue. Start today and watch your referrals grow.

Now go for the kill

This aritcle is all about filling up your sales Funnel always.

Most of us know that in Business “Lead Generation” is a¬†Continuous¬†process..¬†especially¬†industries like what i work..and is very tedious and time consuming task. Generally we all know Cold calling is good¬†technique..but a Sure Shot Lead¬†doesn’t¬†come from that..the best way to get The SURE SHOT LEAD is by Building a Strong¬†Referral¬†Business Model

Let me try to give you some benifits of Referrals

  • Reduces your Cost
  • Saves Time and Energy
  • Increases the Sales revenue
  • Quick Turn around Time…and more numbers
  • And the best and Most important¬†Benefit¬†of it is you will have a a Pool of Customers who will be¬†referring¬†more people and in turn they would refer more people..This becomes a Cycle
  • And any business can easily set up referral systems to increase your profits.

In my next post i will try to give some inputs on “HOW TO BUILD¬†REFERRAL¬†BUSINESS

Awaiting your¬†Positive¬†Vibes….

A good Sales Pitch

Posted: June 17, 2010 in Sales & Marketing

Hi

Was going through a very interesting article.. thought of sharing with you all

Competition is all about marketing. Marketing is all about sales. And sales, finally, all about pitching how good a pitch is made to clientele directly determines the growth of the competing. Big break takes a look at some prime points that can set your pitch apart and help break deals with new clients:

Research and prepare:

Like at almost any other corporate assignment you should do the due share of homework before approaching a client for pitching. Do a thorough research of the market, calculate company expenditures, consider how much you can you afford to spend and finally, update yourself with new tax rates and reforms if any.

Knowing all about your client, before going with a pitch serves as a huge advantage. Sales quotations may require alterations depending on factors like the market position of the client, its relations with your company, whether it is an old or new horse and the scale of the order etc. Another important thing to consider is the worth of the client’s brand, i.e. associating with it would mean a lot to your company’s portfolio.

Competition is all about marketing. Marketing is all about sales. And sales, finally, all about pitching how good a pitch is made to clientele directly determines the growth of the competing. Big break takes a look at some prime points that can set your pitch apart and help break deals with new clients:

Research and prepare:

Like at almost any other corporate assignment you should do the due share of homework before approaching a client for pitching. Do a thorough research of the market, calculate company expenditures, consider how much you can you afford to spend and finally, update yourself with new tax rates and reforms if any.

Knowing all about your client, before going with a pitch serves as a huge advantage. Sales quotations may require alterations depending on factors like the market position of the client, its relations with your company, whether it is an old or new horse and the scale of the order etc. Another important thing to consider is the worth of the client’s brand, i.e. associating with it would mean a lot to your company’s portfolio.

Ambiguity can work too:

There are also clients that remain confused while communicating briefs about their requirements. Worse, they expect you to make an instant pitch. The best way to deal with them is to remain ambiguous in your pitch as well, till their requirement is met satisfactorily. Once that is through, you will have the upper hand and can give a sales quotation as you may like.

Failures teach success:

A good way to prepare effective pitches is to look back to those that didn’t work. Try to understand what went against them and what worked in favor of the winning parties. By simply avoiding a repeat of mistakes you will prepare a draft that is fairly time.

Even if you lose an order, it would be good gesture to leave behind a memento or corporate gift at the client’s office. This would render an ethical impression of yours and prompt the client to consider you more strongly next time.

Make it a Practice:

Lastly, practice makes a pitch perfect. Regular practice would make you comfortable in drafting them and also sharpen your instincts.

Hope you have¬†liked¬†it…Looking for your comments