Online Shopping In India on Move 18% increase….comeScore Report

Posted: December 28, 2011 in Amazing, E-commerece, News
Tags: ,

As per comScore (, a leader in measuring the digital world released a report on visitation to the top Retail and Coupon sites in India. The report suggested that the online shopping scenario in India is improving and the number of people shopping online is increasing. And as per their report…Retail Web audience has grown 18% in the past year as nearly 3 out of every 5 Internet user shop Online…………….wowwwwwwwww

The report found that nearly 60 percent of online users in India visited a Retail site(s) in November 2011, with the number of online shoppers increasing 18% percent in the past year. The report also found that Coupon sites are rapidly gaining in popularity, with 16.5% percent of the Indian online population visiting the category in November, led by and

As per Kedar Gavane, comScore Director for India, “The online channel is playing an increasingly important role in connecting retailers with potential customers in India.To take advantage of this growing opportunity, retailers must ensure they are addressing the needs of potential customers, which include attractive pricing and the convenience of ordering online. The rapid growth of online coupon sites suggests that consumers in India are looking for deals, highlighting the need for online retailers to adopt effective marketing and pricing strategies for their goods.”

Number of Online Shoppers Climbs 18 Percent in the Past Year

In November 2011, 27.2 million online users in India age 15 and older accessed the Retail category from a home or work computer, an increase of 18 percent from the previous year, as consumers continue to turn to the web to shop for and purchase items and retailers continue to increase their online visibility through active marketing campaigns. Analysis of some of the largest Retail subcategories revealed that Coupons was the largest with 7.6 million visitors, an increase of 629 percent from the previous year as consumers rapidly adopt daily deal sites. Consumer Electronics ranked next with 7.1 million visitors growing 12 percent from the previous year, while 5.8 million online users visited Comparison Shopping sites, an increase of 25 percent from the previous year.

Top Retail Subcategories by Total Unique Visitors (000)
November 2011 vs. November 2010
Total India – Visitors Age 15+ Home/Work Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Nov-2010 Nov-2011 % Change
Total Internet : Total Audience 41,169 46,390 13
Retail 23,021 27,171 18
Coupons 1,048 7,647 629
Consumer Electronics 6,334 7,122 12
Comparison Shopping 4,611 5,775 25
Computer Hardware 5,079 5,708 12
Apparel 1,735 4,609 166
Movies 2,587 3,076 19
Books 2,559 2,494 -3
Flowers/Gifts/Greetings 2,132 2,323 9
Jewelry/Luxury Goods/Accessories 1,575 2,134 36
Home 1,605 1,966 22

Amazon and Apple Top List of Retail Sites

Amazon Sites led as the top retail destination in India reaching 6.8 million visitors, representing 14.7 percent of the online population. Worldwide Sites saw its audience reach 3.4 million visitors, followed by Samsung Group with nearly 2.8 million visitors. Other top retail destinations included (2.7 million visitors), (2.3 million visitors) and (2.1 million visitors).

Top 10 Retail Sites by Unique Visitors (000)
November 2011
Total India – Visitors Age 15+ Home/Work Locations
Source: comScore Media Metrix
Total Unique Visitors (000) % Reach
Total Internet : Total Audience 46,390 100.0%
Retail 27,171 58.6%
Amazon Sites 6,805 14.7% Worldwide Sites 3,426 7.4%
Samsung Group 2,759 5.9% 2,675 5.8% 2,286 4.9% 2,145 4.6% 2,125 4.6% 2,110 4.5% 2,047 4.4% Corporation 1,973 4.3%

*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs and Lead the Coupons Category

In November 2011, 7.6 million Indians visited Coupon sites, representing 16.5 percent of Internet users in the market. led the category with 5.2 million visitors, followed by with 1.4 million visitors and with nearly 1 million visitors.

Top 10 Coupon Sites by Total Unique Visitors (000)
November 2011
Total India – Visitors Age 15+ Home/Work Locations
Source: comScore Media Metrix
Total Unique Visitors (000) % Reach
Total Internet : Total Audience 46,390 100.0%
Coupons 7,647 16.5% 5,185 11.2% 1,359 2.9% 989 2.1% 664 1.4% 491 1.1% 239 0.5% 117 0.3% 91 0.2% 86 0.2% 83 0.2%

*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs

The online retail industry is set to grow 70 billion rupees by 2015. Most of the e-retailers have also introduced cash on delivery to ease Indians transition from physical shopping to online shopping. Brands like Shopper’s Stop and Futurebazaar have also taken the leap to revamp their online presence. Recently, Domino’s said that they plan to make India their premier e-commerce hub. This change has been spearheaded by sites like flipkart and Makemytrip.  Flipkart expects a massive increase in their sales in the coming year. Coupon sites have also taken off quite well in India. Snapdeal and Mydala have attracted a lot of customers to buy coupons and get exclusive discounts on many deals. This also means that online retailers need to adopt effective marketing and pricing strategy for their goods.

So…The moral of the story is…..Indian E-commerce is growing like crazy..this numbers makes all of us dizzy….its time for the small,medium, and big players to work their A** hard and be part of this amazing revolution….This shows that Indians have already accepted  “E”. So my feeling is that “This Bubble is not going to burst”……..There is movement which is definetly not slow…but in a very directive speed……

So Guys..pull your socks on….and see where this goes up…i am personally excited….

So for all in this “E” industry….simple funda to grow…”Serve and Reap”

(Source: comSource)



  1. yumedeals says:

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